Why Choose Digital Marketing for your Business?
The world of marketing has always been an exciting place. Marketing has been evolving from the beginning of time and attracts a lot of creative geniuses!
Starting from Newspapers to billboards to radio and finally to TV, Marketing has become more creative than ever.
But, the world of Marketing has not seen such a drastic shift as it has witnessed with the introduction of Digital Marketing. The past decade has witnessed a shift in consumer interest and behaviour towards mobile phones.
Most of the people on the planet spend considerable time on their mobile phones every day. The attention span of people, in general, has shifted from TV to social media platforms.
This is where Digital Marketing comes into the picture!
As people spend more and more time on mobile phones, Brands all over the world fight for dominance on social media platforms.
A significant confusion that has been bothering Businesses is the choice between traditional methods of marketing Vs. Digital Marketing.
To end all your confusions and help you decide, we compare traditional forms of Marketing with Digital Marketing. By the end of this article, you will be able to determine the marketing strategy for your brand and would be able to bring in more returns from the same amount of Marketing budget!
Without any further ado, let's dig deep into the reasons:
The factor of pricing
The most significant factor while planning your Marketing efforts is having a set budget.
The amount of money you spend and the returns you get make all the difference. There is a humongous difference between the pricing of traditional and Digital Marketing.
Traditional Marketing options are usually way expensive and even out of reach for small businesses. Some of the examples are:
- Billboards
- Radio ads
- TV ads
- Newspaper ads
- And a few more
I am sure you have an idea of the amount of money required for these traditional Marketing methods. These methods are still effective for a lot of brands, but small and even medium-sized businesses cannot afford these.
Digital Marketing methods, on the other hand, are affordable for every kind and sector of Business. There is no minimum limit to what you can spend on ads. You also get to see a lot of organic methods in Digital Marketing.
Return on Investment
After the investment comes the factor of return on investment. Traditional Marketing methods have also been generating significant returns, but testing these involves a lot of risks.
However, Digital Marketing methods have been able to generate unimaginable results for companies, sometimes even upwards of 1000%
This is not seen in other forms of Marketing, and you have to spend a lot of funds to test the outcomes. Improvisation is also not possible in traditional Marketing methods, and one small mistake can waste all your Marketing budget in one go.
Hyper Targeting
I am sure you are aware of the importance of targeting the right audience in your Business. Most Businesses have a set target audience, and marketing to anyone other than that is usually ineffective to that audience.
There is no point in Marketing women's clothing to men unless men are looking for a gift, which is usually less than 5-10% of Business for most clothing brands.
This is one of the most significant benefits of Digital Marketing as you can target a small segment of the audience, which is most likely to convert. In traditional marketing, you have no option but to target everybody. When you pay for a Billboard ad, you pay for everyone that uses that road and your target audience might just be a small fraction of it.
For all kinds of Digital Marketing ads and other organic methods, you can target a small segment and measure the results to adjust them accordingly.
Measuring and adjusting to results
Another significant factor of consideration is the ability to measure and adjust the campaigns as per the response.
There are little or no ways of tracking your Marketing campaigns in Traditional Marketing methods. You cannot track how many people saw your ads published in a Newspaper and if they attempted to call you after that or not.
Whereas, in the case of Digital Marketing, you literally get hundreds and thousands of tracking methods and ways. You can actually track each touchpoint of your prospects and make changes to your campaigns accordingly.
Some of the things you can track are:
- How many people were shown your ad
- How many people clicked on the link on your ad
- If it is a video ad, how many people spent more than a particular number of seconds watching your video
- The cost per click
- The cost per 1000 impressions
- And hundreds of other measures
These tracking numbers allow you to optimise your campaigns and identify the problems. To get an idea of the optimisation process, check out these steps:
- Having a high CPC tells you that the ad is not relevant
- Getting a lot of clicks but low conversions mean you need to optimise your landing page
- Having low CTR means the Copywriting of your ads is not on point
And many other such ways.
The Global Factor
The reach of your Marketing efforts plays a significant role in the results that you get.
Most of the Traditional Marketing efforts are limited to a set area, and you are bound to create campaigns targeting them.
This is not the case with Digital Marketing, and with the right approach, you can reach every corner of the world. A small business in India can get Fortune 500 companies as customers with a small LinkedIn ads budget.
Conclusion
I am sure you have more than enough reasons to choose Digital Marketing for your Business.
We are going through a time where there are innumerable untapped opportunities in the world of Marketing. Digital Marketing is still a relatively newer concept for Businesses, and you can leverage these opportunities to get excellent results for your Business.
Looking for the perfect way to invest your time and money into Digital Marketing and grow your Business?
Contact Us to Get a Free Digital Marketing Audit for your Business and know how we can help take your Business to the next level!