Most Effective On-Page SEO tweaks for First Page Google Rankings!
Is your Website not ranking higher on Google?
Looking for ways to get tons of organic traffic by ranking on competitive keywords for your Industry?
SEO is one of the most potent marketing ways in the modern online world, and brands are fighting for online real estate!
Amidst all this, you can easily beat your competition with thoughtful content and necessary SEO skills.
The most important thing in SEO is on-page SEO as not optimising the content according to on-page factors restricts your pages from ranking!
Without the essential on-page factors, your pages won't rank, no matter what quality of content and off-page SEO you do for your Business.
For this very reason, we have created this on-page SEO guide which you can easily follow and make sure you never commit an on-page mistake. Following all the steps in this list will make sure you are all set to rank on the first page of Google for every keyword in your niche.
Without any further ado, let's dig deep into the primary factors:
- Keyword in Title
Start your SEO journey by selecting one main keyword for every page that you are trying to optimise. It would be best to have a set of secondary and LSI(Long-tail) keywords, along with the main keyword.
Make sure to optimise your Title as per these factors:
- The Title should have a number(Numbers make the Title engaging).
- The Title should have your primary keyword.
- Make sure the Title is less than 50 characters to show properly both on mobile and the desktop version of Google.
- The Title should have a curiosity factor and urge the users to click.
- Use power words in the Title, for, e.g., Best, Top, Vs, etc.
- Meta Description
Meta Description is another vital area of your listing. Consider the space you get on Google as your online real estate and make sure to utilise every bit of the space you get with engaging and converting content.
- The meta description should have your focus keyword exactly once and talk about everything you will include in your post/page.
- URL
Small changes to your URL can also make significant changes in your rankings. These are the things you should take care of:
- The URL should be as short as possible
- The URL should have the focus keyword exactly once
- Images and Alt texts
Images form the heart and soul of every page or post on your Website. You must use many images/infographics on your Website to make it engaging and make the users stay on it for longer.
But how does Google get to know about the content of the images?
This is where alt tags come into the picture. Make sure to include the focus keyword and secondary keywords in the alt texts of all the images. These keywords will define the rankings of your images on Google images.
- Table of contents
Table of contents is a significant ranking factor and is given a lot of importance by Google and other search engines.
This section of your post is essential and gives you a chance at getting the zeroth position on Google searches.
Wondering how you can add this to your post?
If you use WordPress or any other CMS, you can easily find a plugin which will do the job for you for Free!
This will help the users scan the post's content and head straight to the essential information they are looking for.
- Internal links
There are two types of links you can add to your posts; internal and external.
Internal links are the links to other pages/posts on your Website. These play a significant role in SEO as it significantly reduces the bounce rate of your Website.
Google punishes websites with high bounce rates when readers on the website bounce after reaching your page. This can be reduced by having relevant internal links where people can click and read more about the topics they are interested in.
- External links
Just like internal links, you can improve your chances of ranking on the first page with external links to authority websites. Google awards high-quality content, and every high-quality content will include links to other pieces of content on the internet.
Make sure to include 3-4 high-quality links to high authority websites.
- Schema
There are many things in a schema that you can implement on your posts, depending on the type of Industry you are in.
This gives you additional space on Google and also catches the attention of the users instantly.
One such amazing schema you can implement quickly is star reviews where you can give 5 stars. These are in yellow colour which looks apart from all the listings on the page making the user click on your listing.
- FAQs
Having relevant and engaging FAQs with your posts will allow you to have a lot of space on the listings page. Every question in the FAQs is given a specific box and clicking it will open the answer.
Your listing will definitely catch the users' attention, which will prompt Google to rank you higher.
- Keywords density
The density of your keywords plays a significant role in organic rankings. Having low density can make your content go unnoticed, and a high density can make Google term your post as keyword stuffing.
We advise you to maintain a 1% keyword density for all your posts.
- The issue of thin content
Anything below 600 words is termed as thin content by Google, and ranking becomes way too tough.
More words mean that you are talking about the topic in detail which helps you rank higher.
To have optimised content, we advise you to write more than 2500 words for every post.
- Structure of the post
Also, make sure to follow these additional guidelines for every content piece that you post on your Website:
- Make sure every of your paragraph is small, preferably 3 sentences long which makes it easier to read
- Use Bullet points in every subheading and numbered lists to decrease friction in consumption of information
- Use more and more images to define your concepts
Conclusion
Following all the steps mentioned in this post will make sure that your posts are all set to rank on the first page of Google.
These are all the factors that Google looks for to link your content to relevant search terms.
Bookmark the post and make sure to follow all the steps every time you post something on your Website.
If you have any doubts related to SEO, drop it in the comments, and an expert will solve your queries.
If you are looking for expert help with Digital Marketing, Contact Us to know how we can help your Business achieve Digital Dominance!!!