Main factors that promote sales in a WordPress website!
Have you invested in a Website and made sure that the messaging and the graphics are on point?
You have everything integrated but still not getting sales?
Getting your website is just the first step, and a lot of factors go behind making the best sales ecosystem for customers. Getting the perfect website, user experience, and the interface is a challenge for even the world's biggest companies.
After creating hundreds of websites for market leaders in various sectors, we have created a blueprint for creating optimised websites. We have experimented with small changes and have witnessed the changes in conversions with these changes.
You will be surprised to know that small changes like changing the colour and position of the call to action buttons on your website can actually result in a double-digit increase in the percentage of conversions.
Without any further ado, let's dig deep into the concepts and understand how you can implement your website's changes.
- Website vs Landing page vs Portfolio website
The first part of creating a website is planning!
Planning is also the most critical part. There are many types of websites, and choosing a style should be dependent on your objectives.
If you are a real estate company, who is looking into introducing your prospects with the next project site, having a website or theme focused on E-commerce would be a big mistake. Same is the case with agencies and other consulting companies.
If you have a particular product which is a unique concept for your audience, a landing page is the solution for you. You have to educate and convert the customer at the same time.
On the other hand, if your product is a standard low ticket product used by your customers regularly, you should have a simple E-commerce page.
Different factors that should be considered while choosing the style of the website are:
- Price-point of the product/service
- Average decision making time
- The type of audience
- Your sales process
- Steps involved in the sales process
- Objective of the website
- Social proof
Social proof is the heart and soul of every website and landing page.
No matter if you have selected a website or landing page in the first step, you will have to prove authenticity and build consumer confidence with social proof of some kind.
Here are the top ways that you must implement on your website:
- Testimonials: Incentivise your customers into giving feedback in the form of testimonials for your Business. If possible, avoid integrating text testimonials on your website and instead choose other sources like Trustpilot or social media reviews and integrate screenshots!
- Recently bought pop-ups: A simple WordPress plugin will allow you to integrate small pop-ups talking about recent purchases on your website. If you are not into E-commerce and rather have high ticket sales and only use your website for lead generation, you can have messages talking about E-books downloads and others.
- Copywriting
Copywriting is another critical area of concern which can make or break a sale on your website.
You need to have a clear and concise message talking directly about the solutions you offer.
As Business-owners, we are naturally inclined towards talking about the features of our products/services rather than talking about the benefits.
Copywriting should begin with keeping yourself in the customer's mindset and thinking about the problems that they are facing. Start with asking your customers about their problems and talking about the solution.
The customers should also get to see what benefits they will have with your solution and how it will impact their life.
- Countdown timer for landing pages
If you are building a landing page and your objective is instant conversion, having a countdown timer can make all the difference.
It has been tested for its effectiveness and is the best tool to integrate FOMO - Fear of missing out!
Even after deciding to make a purchase, we humans have the habit of delaying decisions(procrastination).
By giving them a reason to purchase within a set time frame, you can increase the conversions manifolds.
- Chatbot
The chatbot is the smallest addition that you will do to your website, which will bring in the most significant effect in terms of sales
Chatbots have increased sales by more than 50% in many cases, and the internet is full of stats supporting these claims.
During the process of making a decision, customers prefer talking to a human, and by giving that simple option, you can decrease the friction for customers.
- Relevant CTAs - Call to Action
The placement of CTAs plays a big role in your conversions
During the whole process of your sales message, relevant CTAs at the right spots will make users take action. A push is required after you have made your pitch and a CTA is the best option.
- Mobile optimised
Most of the users on your website will be mobile users, and it is your duty to give them a seamless experience.
Usually, every website is optimised for desktop, and mobile optimisation is generally ignored or done at the last stage.
Mobile should be first, and the complete user experience should revolve around this aspect!
- Site load speed
One second delay in site load speed can result in the user leaving the website without checking your offer.
Site load speed is a significant ranking factor, and you should make sure that your loading speed is less than 2 seconds for best results.
- Graphics and testing them
Graphics play a significant role in the conversions, and you have to make sure they are engaging and converting.
The complete user interface should be optimised and unique from the mundane websites that people are habitual of surfing.
Conclusion
All these factors will ensure a high conversion rate for your website. You must integrate all these factors on your website today.
I am sure you will be amazed at the results that you will get!
If you are not sure about your current website or are looking to create a new one for your Business, Contact Us, and we will show you our blueprint method of creating highly-converting websites and how it can benefit You!!!