Key Instagram Metrics Hacks that you'd wish you knew earlier!
Instagram has emerged as the biggest social media platform of our times. More than 1 Billion people use Instagram every month.
Having a big audience on Instagram nowadays is equal to having money in your company's bank account.
That being said, Instagram is also a challenging platform to crack for companies who are unaware of its terminologies and algorithm.
With the right knowledge and approach, winning on Instagram is easy, and you can generate an additional revenue source for your Business.
In this post, we talk about the essential Instagram Metrics you can use to understand your activities and change your output to leverage opportunities!
Reach
Reach is defined as the number of people reached by your content. If you posted content is shown to 1000 people, the Reach would be described as 1000.
More Reach = More growth!
You have to aim for more Reach with every post that you do on Instagram.
Now, I am sure you are wondering, how does Instagram decide the Reach?
This is where the Instagram algorithm comes into the picture. The Instagram algorithm is one of the finest algorithms globally and factors in thousands of metrics to decide the Reach of a content piece.
Some of the things that trigger reach on Instagram are:
- Number of saves of your post
- Number of shares of your post
- Number of likes of your post
- The time spent on your post
- The number of comments on your post
- And many more
Every action taken on your post signals to Instagram that the post is liked by users, which means other users will like it too!
You spend limited time on Instagram, and you would come back to the platform only if you enjoy the experience the preceding time. Because of this reason, Instagram makes sure to push engaging content on your feed which it decides on hundreds of factors like the ones listed above.
Impressions
Impressions are the number of times users see your content. Does it sound confusing and similar to reach?
Impressions are the number of times a content piece is seen, and Reach is the number of people who saw your content. So, if 100 people saw your post and 50 of them saw it twice,
The Reach of the post is 100, and
The impressions of the post are 150.
Hashtag performance
Hashtags are an integral part of Instagram, and you will probably see Hashtags on every post you encounter on your feed. I am sure you have been using Hashtags in your posts too.
By clicking on post insights, you can check your Hashtags' performance and the number of users reached by Hashtags.
Things to keep in mind while selecting Hashtags:
- Make sure to include only relevant Hashtags in every post and avoid adding too many Hashtags
- Measure the performance of Hashtags to decide on which Hashtags to use for the next posts
- Make sure to include small, medium and large audience Hashtags in your content piece. You will get to see the audience following a particular Hashtag as you write it down in your post caption
Engagement Rate
Engagement rate is defined as the percentage of your followers that engage with your content.
To understand this, imagine you have 100k followers on your Instagram profile. Now, if you get an average of 7k likes or comments on your post, the Engagement rate of your account is 7%
The Engagement rate depends on the type of audience and the type of content that you post. This is why it is essential to target a particular niche of customers and produce content relevant to them.
A decent Engagement rate is 8-10%, and this is what you should aim for. If your engagement rate is low, work on producing relevant content and asking your audience about their problems and giving solutions.
Best time to post
Clicking on the hamburger icon on your public profile and going to insights will give you a lot of information about your account.
One of the best stats in this section is the best times to post. Instagram collects data about the times when most of the followers are usually active.
You must post your content during these times as the likelihood of your posts getting noticed is the highest.
Likes, Comments, Shares and Saves
These are the four main action points available to users for every post you do on your account.
You can improvise the quality of your content by analysing these four numbers for every post. A/B different content ideas and try posting at different times and using interesting Copywriting concepts to test what works and what not!
Instagram Story Insights
Instagram Stories is an important part of an Instagram strategy that you cannot miss or avoid.
Posting on stories is equally important, and having the right strategy can help you achieve an unlimited source of new followers. The Reach of stories works in the same manner as normal posts.
Followers growth
You can easily track the growth of your followers and the trend at particular times. Make sure to keep track of this metric at all times, as this will give you a clear indication of your content and its response.
Conclusion
You now have more than enough knowledge about the most essential Instagram metrics you need to grow your account.
Start by making a list of these metrics and maintaining them in an excel sheet to track the growth.
These will help you track the quality of your content and improvise it. Along with all the metrics, the biggest thing to take care of is "Delivering Value to your audience."
Make sure to give solutions to your audience's most significant problems, and nothing can stop you from winning on Instagram.
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