How to Decide and Finalize the UX of your Website to Create the Perfect Wireframe
Wondering what are the things to take care of while creating your Website?
What is it that differentiates a winning Website from an ordinary one?
Heard of the phrase User-experience and Wireframes?
User-experience is defined as the way a visitor feels while surfing your Website. Numerous factors can enhance the experience of a user on a Website.
Just by taking care of a few facts, you can actually double, triple and sometimes even 5X the conversions on your Website.
Yes! UX is directly linked to conversions. Users will make a decision while surfing your Website, and just making a few tweaks will completely change their experience for good.
In this post, we discuss the most important UX factors that will directly impact the results you are getting and optimizing your Website for these factors will allow you to witness increased conversions!
Without any further ado, let's explore these factors.
Minimalistic Design and Text
You will get numerous ideas of things to include on your Website. We might want to say and add a lot of things on the Website, but while finalizing the UX of your Website, you have to think from the user's perspective.
- People don't read through Websites, but they actually scroll/skim.
Only a tiny portion of the visitors will actually read everything that is written on the Website.
Most users will read the headings and make an impression of your Business in the first few seconds.
Make sure that your messaging is small and you explain everything quickly. 4-5 of the initial lines, along with the Text, should explain everything that you are offering to your customers.
Website Speed
Website speed is one of the most important UX factors. A 1 seconds delay in the loading speed can cause most users to leave your Website.
- An interesting point to note is that more critical than the Website speed is the perception that a Website is fast. If the most crucial part of your Website loads first, the user will most likely assume your Website to be a fast loader!
Make sure to keep your Website fast, probably under 2 seconds.
Some of the things you can do are:
- Use a Caching Plugin
- Compress the Images on your Website
- Use the Lazy Loading feature
- Use a CDN service
- Use a Speed Optimization Plugin if you are using a CMS
Mobile Optimization
Most of the users that will land on your Website will be mobile users (This is true for most of the Industries).
Make sure to Optimize the complete experience of your Website for Mobile Users separately.
Here are some tips that you can follow:
- The size of Text and images should be big enough for the fingers to access them easily
- Make sure to keep the CTA buttons at the lower end of the screen, which will make them easily accessible with the Thumb
- Avoid using double taps for anything on the Website
- Test the experience extensively on all devices to be double sure of all the functionalities
CTA Buttons
This is one of the most common mistakes you would find on most of the websites you scroll.
Most of the Website will have a small number of CTA buttons, while some Websites won't even have one!
Spend considerable time planning your CTAs, and make sure to include these multiple times on every page.
Users make their decision while reading through your Website, and you should instruct them to take action at that very moment.
Navigation should be Easy
You will probably have multiple products/categories/services to offer on your Website at all times.
Users on your Website can be prospects for one or multiple of the products, and the navigation structure should be designed keeping that in mind!
Here are some tips you can follow:
- Use a Sticky header which makes Navigation a Breeze for users
- The hierarchy on the Website should have at max 4 categories
- Use breadcrumbs on every page
- Use the Search option to make things easier for your customers
Readability and Accessibility
All the pieces of content on your Website should be easy to read for people of all ages.
Prepare Big sized Text and try to decrease the number of words you need to explain your Business.
Accessibility is another critical factor, and clicking on CTA buttons should be easy for the user. The distance between the Thumb and the Button should be almost negligible at all times during the scrolling journey.
UX Copywriting
If you haven't heard of UX Copywriting as of Today, this section can completely change your Business.
Apart from everything that we discuss here, make sure to Google important UX Copywriting concepts and implement all the Big ones on your Website and other online platforms.
Here are some tips you should follow:
- A/B test your Landing Page copy
- Follow a set Copywriting Framework and Flow
- Write in active voice
- Prefer using Present tense
- Personalize the experience for the visitor as much as possible
- Be creative with Yes/No options; e.g. instead of a simple "No" to Email Newsletter subscriptions, try something creative like "No, I don't want to lose 5 Kgs. this month"
- The creative lines would obviously be specific to your Industry
Testing and Optimizing
There is nothing known as the perfect UX for any Website. The world evolves quickly, and brands need to evolve with the changes to remain profitable and grow.
Make sure to Test all the small changes that you make on your Website. A/B will allow you to find winning tweaks and increase conversions consistently.
Even changing the Text on the Buttons or even the CTA Buttons' colour has helped increase sales in double-digit percentages.
Conclusion
The tips given in the post are enough to build a highly optimized Website for sales and conversions.
Make sure to follow all the points extensively and ensure that the goal of the tweak you make is achieved.
Not sure of your Website/Website plan and looking for experts that can help you create a masterpiece?
Contact Us to get a Free UX Audit of your Website and build a plan to transform your Website and make it a Benchmark in your Sector!!!