Beginners Guide to a Perfect Facebook Ads Strategy for 6 Figure Sales.
Looking for ways to create the perfect Ads but can't figure out the right process?
This is the point where you stop worrying and start building your Business. We have created a Fascinated with Facebook Ads and wish to leverage the Social Media opportunity?
comprehensive Facebook Ads Guide covering everything from the basics.
All you have to do is follow the steps and implement the processes in your Business to create High converting Ads.
Have an ROI optimised Website
The first step of the process is having an ROI optimised website. Hopefully, you have an optimised website for your Business, but you need to make sure it has all the factors necessary to convert visitors.
Check out the Blog on our Website, which talks about optimising your Website for sales and conversions.
Create your Business Manager Account
Facebook has an entirely different platform for Businesses. Start by registering your Business on the Facebook Business Manager, in which you will be able to manage everything related to your Advertising.
Bonus Hack
- Create 4 different Business Manager Accounts, each having its own pixel code
Why do I say that?
Advertising on Facebook is a very complicated thing, and there are hundreds of factors involved in every one of your campaigns. Any particular reason can cause an account ban on Facebook.
You create an Audience while running ads, and these are stored in pixels.
Pixel code is nothing but a piece of code that you install on your Website that allows you to track the visits on your Website and build an audience.
A Facebook ban on your account would delete your Audience in one go. You can potentially lose all the efforts and money spent to create an audience up until that point.
Having 4 Business Manager accounts and individual pixels will help you install all of them on your Website and use the alternative ones in case of a Facebook Ban.
Install pixels on your Website landing page and Thank you page
Create pixel codes for your landing pages and one for your Thank you page.
A Thank you page is the page where a person lands after purchasing your product/service. This helps Facebook Track the Audience, which has completed the purchase and excludes them from further advertising for your product/service.
You need to set this up when you create the Remarketing ads.
Build your Strategy
The first thing to do before you start creating your first Ad is to build a marketing strategy. Make sure to have concrete answers to these questions:
- Which particular product/service are you going to Market?
- What is your campaign's goal among traffic, conversions, lead generation, app installs, etc.?
- What is your Budget?
- What are your key performance Indicators?
Start with your First Campaign
Now navigate yourself to the Ad Manager on your account. Start by creating your first campaign.
Now, the hierarchy of Facebook Ads is as follows:
- Campaigns > Ad Sets > Ads
A campaign can contain numerous Ad sets, each of which can have numerous Ads for particular products/services.
A good practice is to name the campaigns as per the navigation structure of your Website or the goals of your marketing efforts.
You can then name the Adsets for specific products/services and test different Ads types in each Adset.
Exploring the Hidden Gem of Facebook Ads
This particular section of the post will give you more information about creating Ads than anything else.
The Biggest treasure of Facebook Ads is called the Facebook Ad Library!
The Ad Library is the set of all current running ads on Facebook. You can type your competitor's name and get to know of all the Ads that they are running.
Please make a list of the biggest competitors in your Business and make sure to check all Ads they are running. You will get enough ideas for your next campaigns.
Creating Highly converting Graphics
One of the Biggest Factors in conversions is having engaging graphics for your Ad campaigns.
As you now have inspirations for your graphics, start by creating the perfect graphic for your Ad.
The Biggest Factor to keep in mind is that the graphic should be a scroll stopper. It should immediately catch the attention of the user and make them read your copy.
Copywriting
Copywriting is the Biggest conversion Factor of your Facebook Ads Campaign.
The right choice of words is the difference between a failed Ad and a Million Dollar Ad!
Make sure to follow a Copywriting framework. Curating the perfect offer is the key to High-value conversions.
Your Copywriting should focus on the benefits of your product/service and not on the features.
Selecting the Audience
When you are ready with the Graphics and Copywriting, here are the next steps:
- Choose the Objective of your Ad
- Name your campaign
- Select the target audience
- Choose a specific Ad placement
Make sure to spend some time researching the Audience. You must add many interests based on your competitors and the Industry. If you are able to find a competitor who does precisely what you do and has a decent audience on Facebook, you can target that competitor as an Interest.
Remarketing Ads
Welcome to High-Value returns for your efforts.
Before we talk about the process of creating Remarketing Ads, let's understand the concept.
Your prospect sees your Ad and clicks on it. Now, some of the visitors will make the purchase, and some will keep the products added to the cart without completing the purchase.
Everyone who has visited your Landing pages is half convinced and is highly likely to convert compared to a cold audience.
You can create the Audience by selecting Landing page visitors and excluding the Thank you Page visitors.
Create and run Remarketing Ads for this Audience, and you will get to see High-Value conversions on a low budget.
Conclusion
Following all the steps in this post will ensure a winning scenario for your Business.
It is natural for everyone to face challenges initially, but you will get to learn and experiment at every stage.
Learn from the initial mistakes and keep this post handy to recheck that you have done all the necessary things required for conversions.
Looking to build a Facebook Ads Strategy for your Business?
Contact Us, and we will help you build a streamlined, ROI oriented Marketing Strategy for your Business!!!